Diary of Hobbitt

Wednesday, December 20, 2006

Punjab da Puttar da Kamaal !

An international alcohol company recently held a workshop in the city The event ,being one of its kind ,drew a considerable number of people . The workshop conducted demonstrations on how to mix cocktails , what type of glasses to be served for which drinks and other such matters
The event aroused quite a bit of interest among a select few -in this case the select few being the desi alcohol company owners, one among them being Mr. Jatinder Singh - the owner of " Piyo aur Jiyo " company which makes whiskey & beer ( since I am no expert on alcohol, I cannot comment on the quality though I am sure the quality is not on par with Kingfisher or Johnny Walker !) . Anyway Mr.Jatinder Singhji decided that if foreign companies could conduct workshops in India so could desi Piyo aur Jiyo do it, and do it equally well !
A couple of months passed with PJ's (short for Piyo aur Jiyo !) research department actively working to come up with cocktails suited to the Indian taste !
The much publicized "Desi Daru Chakko " workshop (keeping in mind the national sentiment the workshop was also given a desi name ! Having started his business in Mumbai and not back home in Bhatinda from where he comes, in Mr Jatinder Singhji was of the opinion that it was only fair that Mumbaiya Hindi should be used .Hence the name Daru and not sharab !) was finally held on a Sunday morning at Sardarji Da Dhabba at Koliwada.
At the reception lounge the visitors were welcomed by robust Bhangra dancers, served cold lassi and taken to the hall where the workshop was to be held. Mr Jatinder Sighji personally welcomed everyone . After an introductory speech he withdrew , leaving the centre stage to experts ,who, he said, would introduce them to the art of mixing cocktails so unique that nowhere in the world could they be found . Thus began a marathon session of this workshop - each cocktail having its own name. thus the visitors were treated to art of making "Balle Balle Bhatinda "(made of lassi and vodka !), " Jullender de Jaan " ( made of watermelon juice and whiskey ), Naach Mumbai (made of toddy and rum) , Soni kudi Pinky (made of whisky and sugarcane juice), Ludhiana di bhangra (made of rum, whiskey and guava juice ) and finally Punjab da Munda ( a rather potent mixture of whiskey, beer , rum and lime juice !).

Needless to say, Mr Jatinder Singhji being a true Punjabi thought it fit to give Punjabi names. Not that anyone complained , far from it ! Most of the visitors were anyway Punjabis ! The workshop ended amidst loud cheering ( not surprising-if Punjabis are present can liveliness be far behind ?) and praises for Mr Singh for having come up with such wonderful concoctions.
Back home in Punjab, Mr Singh's name and fame is growing by leaps and bounds and all are proud of this Punjab da puttar , even though the average hatta khatta Punjab da munda likes his drinks on the rocks ,afterall , yeh andar ki baat nahin , yeh to mardonwalli baat hai !
In Mumbai Mr Jatinder Singh ji has been awarded the Most Innovative Businessman Of The Year Award, and his company Piyo aur Jiyo is rocking !
PS- This is purely a work of fiction and any resemblance to any person living or dead is purely coincidental !


At 1:08 AM , Anonymous Anonymous said...

Do you belong to Punjab ? If not , please avoid your work of creativity on somebody's else culture. It nearly stinks.


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